The former Rycobel was anything but idle. Four acquisitions later, however, the story was getting a little fluffy: how do you turn five brands into one strong story? Our team thought strategically, wrote a new brand story and gave the company an identity as sharp as their measurements.
Not a tabula rasa, but a complex puzzle: how do you turn five existing brands into one clear and future-oriented story? Together with management, we worked out different scenarios, tested them against reality and weighed each option. Using a strategic canvas as a guide, we made well-considered choices and drew up a brand strategy that is ready for the future.
