Soleras is a high-tech pioneer in thin film coating. Simply put, they have mastered the art of applying microscopically thin, functional layers to all kinds of materials - from architectural glass to smartphone screens. What they are less versed in? Brand strategy and marketing. Fortunately, we know how to deal with that.
Soleras has a lot to show and a lot to tell. But in (online) communication it's less about what you want to say, and more about what your audience wants to discover. Pilipili brought structure to the content plan with clear web pages and logical user flows. The result? A website that tells the right story at the right time and convinces readers step by step.
No sooner said than done. Our designers provided a logical layout, a creative translation of the visual brand identity and an eye-catcher that more than lived up to its name.
Two powerful beamers projected the technical ingenuity of their machines and their technology onto a table, where visitors stood with hungry eyes and full of admiration.
In addition, the communication campaign - before, during and after the fair - was strategically developed to further increase the impact of the booth.
