If people even dare to look at a roof or facade, Defrancq's noses start itching. The family business has been one of the top references in the market for decades. Still, they thought in the boardroom: standing still is going backwards. And they were right. Pilipili took charge of the entire brand identity, from brand vision to corporate film.
"What started as a spontaneous idea for a corporate video grew into a warm and intensive collaboration. From the kick-off, it was clear that Mathias and Lukas wanted to create something that we as Defrancq could fully identify with-and that Pilipili could be proud of.
The successful corporate video was followed by a complete rebranding and today we even work together structurally in marketing. Something we as 100% West Flemish family business never expected two years ago.
The collaboration runs so smoothly because Pilipili's team really dives into our thinking, understands our business and brings their years of experience to bear on it. That makes all the difference."
