In your food no additives. So why in your mattress? At Greensleep, you sleep on natural materials such as latex, wool, silk and flax. High quality, sustainable and pure - it doesn't get any better than this. But while the story was right, the look no longer matched that. Time for a breath of fresh air, and that's where Pilipili came in.
For Greensleep, our team went all-in. From a strong brand strategy to product design and a unique brand experience - both digital and in-store. With an integrated approach, we created a consistent "customer journey," where each touchpoint seamlessly connects and effortlessly guides the end customer toward a better night's sleep.
Let's be honest: in a competitive market, a good product is only the beginning. That's why, together with Greensleep, we put full effort into storytelling and creating unforgettable experiences.
From authentic stories about the raw materials used to helpful selection tools, online product configurators and creative displays in retail outlets.
Everything was designed to bring customers into the story of Greensleep and their choice for better sleep quality.
The trade show booth and a showroom visit are crucial contact moments with potential customers. It is there that the decision falls: walk through or show interest. Therefore, everything was designed with the latter goal in mind. From virtual reality to real experience, from attracting attention to storytelling, and ultimately closing the deal.
