Pilipili conceived, developed and marketed the Knooppunter: the most useful cycling companion in Belgium and beyond. From idea and revenue model to production and packaging.
A project that fuelled our appetite for enterprise and deepened our understanding of our clients.
Not all innovation is digital
No more wet papers, ugly routes or lost day-trippers. The Knooppunter, a waterproof holder with a block of paper on top, is an easy aid to plan routes in advance and always have them within reach. An avid cyclist himself, our founder has dedicated himself to making cycling in Flanders as pleasant as possible.
Ready.. set.. go.
Simplicity is not
simple.
We were fairly quick to reach for technology, but the price and user experience had to be particularly low for this idea. An app was an option we explored in detail, but could not offer the same value for money to the end user.
An important lesson, because if you really want to improve, you must dare to break free from all assumptions and evidences, including new technology.
Murphy's law
Were it not for the help of the local Chiro, we were almost late in delivering thousands of "knooppunters" due to the Eyjafjallajökull volcanic eruption. Unbelievable but true.
#proud
Imagine how proud we are that today the Knooppunter is the standard help for anyone who goes cycling in Flanders - and further and further afield.
Sara Devos
Senior Product Designer
Take a closer look.
