Mechanical engineering from market analysis to packaging

A connected bottle-labeling machine with increased ease of use, top UI design and electro-mechanics that allows personalization of anything from a lipstick to a wine bottle. That was the demand.

Our response: an ingenious device that is the result of a thorough collaboration and search for improvements where usability is central.

Services:
Mechanical designProduct designProduct EngineeringProject Management

Message in a bottle.

Microbreweries are mushrooming and so is the demand for personalized labels. However, this demand is not limited to the beverage sector. Many smaller producers with limited print runs can use LABELMATE to upgrade their product range in their own house style, without disproportionate investment or complex technical knowledge. 

The message was immediately clear: efficient production cost price, infallible ease of use & wide field of application.

Labelmate -- A look behind the scenes
01 / Analysis

When we start improving - not just inventing - a competitive check is always the basis. It immediately tells us what we want to know, namely where there is room for improvement. In this case, the analysis was clear: improvements could be made in terms of design and ease of use, both of the machine and the interface. The logical choice was to make the machine connected, linked to valuable data.

Getting the technical proof of concept right ran parallel to the design exercise. The result of both led us to a rock-solid prototype. Next step: testing, testing and testing in a realistic context.

The prototype is the perfect brief for us to base a BOM (full parts list) on. This allows us to look for producers, suppliers. We like to follow up on that search and accompany ourselves up to production.

Push the button.

"Just one button for an entire machine" I hear you thinking.... 

But behind that central control is a pared-down interface. One that, like the hardware, has been thoroughly tested and takes the end user through the process from start to finish.

When operation is described by end users as "simply simple," we know we've done our job.

"Our skillset and knowledge expands significantly with each project, and we then enjoy applying that to new projects."

Jonas Gheysens - Product engineer

What label do you put on the packaging of a labeling machine?

Such a machine must, of course, sell and survive transportation. We were happy to help think about the marketing material for Labelmate. A to Z, right?